Before choosing tools, a researcher must decide on their philosophical stance:
Selection based on convenience or specific criteria (Purposive, Snowball). This is common in qualitative studies. 6. Data Analysis Once data is collected, how is it processed? Research Methodology
Uses Content Analysis (counting words) or Thematic Analysis (identifying patterns and themes). 7. Reliability, Validity, and Ethics Before choosing tools, a researcher must decide on
New data collected specifically for the study (Surveys, Interviews, Experiments, Observations). Before choosing tools
Deals with numbers and statistics. It aims to test hypotheses, identify patterns, and generalize results.