Hypeman sat inside the vehicle, driving and shouting enthusiastic encouragement.

On the spot, they decided to film a video of Mufasa jumping out of a moving car to dance down the street.

Their explosive energy and signature "Obang" dance move caught the attention of celebrities like , who all shared or recreated the video.

It quickly spawned a global dance challenge with tens of thousands of participants looking to lift their spirits. 🎛️ Turning a Meme into a Global Hit

English DJ and producer (along with the production team The Invisible Men) watched the videos and realized that Mufasa and Hypeman were exactly the energy the world needed in 2021.

Watch the story behind the viral sensation that became the global hit "Friday": Behind The Viral: Mufasa, MK & Nightcrawlers Defected Records YouTube• Dec 27, 2020

Riton decided to legally clear the original Nightcrawlers sample and create a full commercial track out of the internet meme.