Seth Godin's 2012 "Startup School" podcast series, often referenced via the comprehensive transcript by Kevin Evans, highlights entrepreneurship as a chosen posture focused on creating remarkable value rather than just applying industrial tactics. Key principles include distinguishing between freelancing and entrepreneurship, targeting a "smallest viable market," and navigating the "hard part" of business building, often managed through the "ShipIt Journal" method. Access the original podcast series Apple Podcasts to explore these lessons further. Podcast Survivor: Seth Godin's Startup School #1