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The produce section is often the first thing customers see, setting the tone for the entire store's perceived freshness and quality.

TikTok and other video-centric platforms are driving viral demand for items like cucumbers, figs, and mangoes, prompting retailers to stock more unique varieties. The produce section is often the first thing

While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026) with mass merchandisers

While still a smaller percentage of total sales, organic produce volume is growing faster (5.4%) than conventional (2.9%). Merchandising & Display Best Practices The produce section is often the first thing