Skyeblanchette.mp4

: Using short video clips to drive traffic to live cooking streams.

The paper explores how Skye Blanchette uses short-form video to build a cohesive brand. This includes her transition from gaming and SFX makeup (2020) to a high-engagement lifestyle niche (2026). skyeblanchette.mp4

The final section analyzes the "micro-vibe" of her videos, which often pair lip-syncing with quiet, aesthetic motivation , typical of the "cozy" lifestyle trend. : Using short video clips to drive traffic