Surf Shop < High Speed >

The story of the surf shop is a blend of grassroots entrepreneurship and a deep-seated passion for the ocean. Originally appearing in the early 1950s, these shops evolved from small shacks and back-alley storage rooms into cultural hubs that defined the surfing lifestyle.

Ron DiMenna started by selling boards from his father's grocery store in Long Beach Island before opening the famous Cocoa Beach flagship in 1963. SURF SHOP

In the beginning, surf shops were often rudimentary. Many early shops, like McKevlin’s Surf Shop (1965), began in storage rooms and sold hand-cut blocks of paraffin wax from local grocery stores. Surf Shop Stories: Episode 1 Billy Meistrell - Dive N Surf The story of the surf shop is a