: This thesis available on PUC-SP's repository examines the modernization of electoral campaigns, specifically focusing on Lula in 2002. It details the transition to a more professionalized "political spectacle" led by professional Duda Mendonça and how music played a key role in persuasion strategies.
: A reworked, more emotive version of the classic 1989 jingle, emphasizing the "hope defeating fear" theme. Todos os jingles de Lula em 2002
: Featured in Ballot (UERJ) , this study analyzes the lyrics, melody, and rhythm of jingles used by presidents elected after the 1988 Constitution, including the influential 2002 pieces. Key Jingles from the 2002 Campaign : This thesis available on PUC-SP's repository examines
For those interested in the academic and historical context of , there are several scholarly papers and detailed resources that analyze the music, marketing, and discourse of that era. Academic Papers and Theses : Featured in Ballot (UERJ) , this study
: This paper published in the journal Rizoma uses French Discourse Analysis to explore how keywords like "change" and "new" were used in presidential jingles from 1989 to 2022. It provides a comparative look at how the 2002 jingles built Lula's image during his first successful run.