Engagement rate is calculated by dividing your total likes and comments by your total number of followers.

If you have 50,000 followers but only get 10 likes per post, your engagement rate becomes non-existent. 🤖 The Instagram Algorithm Will Bury Your Content

Today’s social media users are highly savvy and can spot a fake following from a mile away. Telltale signs of a bought following include: A massive follower count with very few likes on photos.

💡 A small, highly engaged community of 500 real people who love your brand is infinitely more valuable than 50,000 fake accounts that do absolutely nothing.

Bought followers are almost always bots or inactive accounts. They will not like, comment on, or share your posts.

Buying Instagram followers is a tempting shortcut for anyone looking to boost their social media presence overnight. With a few dollars, you can watch your follower count skyrocket from double digits to thousands.

Here is exactly what happens when you buy Instagram followers, and why it usually does more harm than good. 📉 Your Engagement Rate Will Plummet