If there's a chance the recipient might not use the card, brands like Target , Costco , and Visa have the highest resale value on secondary markets. Best Gift Cards in 2026 - WalletHub
These "open-loop" cards can be used anywhere that accepts major credit cards. However, be aware of purchase fees (often $3.95–$6.95) that can reduce the gift's overall value. what is the best gift card to buy
Sephora and Ulta Beauty are perennial favorites for makeup and skincare. If there's a chance the recipient might not