Finding natto—the pungent, fermented Japanese superfood—depends largely on your proximity to specialized retailers. While once a rarity outside Japan, it is now readily available through three primary channels: physical Asian markets, specialized online vendors, and domestic craft producers. 1. In-Store Options: The Freezer and Refrigerated Aisles
For most shoppers, the first stop should be an Asian supermarket. Natto is typically sold in . where to buy natto
Often cited as North America's largest online Asian grocer, Weee! provides a broad selection of traditional frozen brands. Finding natto—the pungent
Some natural food stores, such as MOM's Organic Market or Whole Foods , carry specific artisanal brands like New York Natto. 2. Online Delivery: Convenience and Variety specialized online vendors