You Can Kill An Idea, But You Can't Kill An Opp... · Direct & Pro

: New ways of capturing value (e.g., subscription vs. one-time purchase).

If you are looking to purchase the book to dive deeper into these strategies, it is available from several major retailers: You Can Kill An Idea, But You Can't Kill An Opp...

: Don't be afraid to discard individual products if they don't fit a larger, sustainable opportunity. : New ways of capturing value (e

Henderson argues that most organizations fail because they start with an idea and try to find a market for it. You Can Kill An Idea, But You Can't Kill An Opp...

: Emerging tools or scientific breakthroughs that create new possibilities.

This methodology uses six sources to identify where "big places to play" exist before brainstorming specific products:

: Internal capabilities and unique company strengths.