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: India is a highly price-sensitive market. High ticket prices and the need for multiple expensive subscriptions push users toward free alternatives.

: Roughly 51% of Indian consumers admit to accessing pirated content, with the highest usage among the 19–34 age group. : India is a highly price-sensitive market

Piracy remains a "unshakeable shadow" over the Indian film industry, which is the world's leader in online video piracy visits. In 2023 alone, the Indian entertainment sector suffered an estimated (approx. $2.7 billion USD) in revenue losses due to illicit distribution. : India is a highly price-sensitive market

The growth of digital piracy in India, which rose by during the 2020 pandemic, is fueled by a complex interplay of socioeconomic factors: : India is a highly price-sensitive market

(PDF) Impact of Online Digital Piracy on the Indian Film Industry