Building on the principles from the Boston Consulting Group (BCG) , a strategy is only effective if it matches your environment. The "Strategy Palette" framework identifies five archetypal approaches based on three factors: , malleability , and harshness . 1. Classical: "Be Big"
Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable" your strategy needs a strategy
See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator" Building on the principles from the Boston Consulting
Move away from long-term planning. Instead, rely on continuous experimentation and rapid adjustment. Goal: Serial temporary advantage. 3. Visionary: "Be First" Classical: "Be Big" Mold the industry to your
Harsh environments where current strategies have failed and resources are severely restricted.