Common Sense ... | Donвђ™t Make Me Think, Revisited: A

He made the "Checkout" button large, green, and exactly where a thumb expects it to be.

"That was easy," she shrugged. "I didn't even have to think about it." Don’t Make Me Think, Revisited: A Common Sense ...

"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it." He made the "Checkout" button large, green, and

He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon. "The user's brain is like a battery

Steve smiled. That was the highest compliment he could ever receive.

A week later, they ran a user test. A grandmother, who usually struggled with tech, tapped through the app in seconds.