Houses - People Who Buy

For those under 59, the primary reason is the desire to own a home . For those 60+, it is being closer to friends and family .

Market Trend Report: The Changing Profile of Home Buyers (2025–2026) people who buy houses

The top priority is neighborhood quality (59%), followed by proximity to family (47%). Proximity to work has declined in importance to 31%. For those under 59, the primary reason is